Getting a good ranking in Google search results could seem difficult, but you can make it much simpler for yourself and your website by following some easy, Google-recommended steps to let the search engine giant know you’re there.
In this post, we spell them out for you — just follow the tips below to make Google sit up and take note of your website.
- Register your company with Google Search console
Google Search Console is a free Google app that helps you to upload your website and sitemap for indexing. If you use Shopify, WordPress, Wix, or Squarespace, linking your website to this tool is the first step toward successful SEO.
By uploading your sitemap to Google Search Console, you are informing the search engine that your website exists, which, as you would imagine, is important for it to appear in search results.
However, it is not the only thing you can do with Search Console; you can also use it to do a variety of other things, such as:
- examining who is linking to the website (generally speaking, the more high-quality links pointing to your site, the better it will perform in search results).
- ensuring that Google does not encounter any crawl errors on your pages
- Notifying Google if you have separate copies of your website for different countries.
- viewing the types of search queries that are bringing visitors to your site
- Notifying Google that you’ve changed a piece of content so that the new edition can appear in search results more easily.
- Register your business with Google my Business
Registering your company on Google My Business should be one of your first goals, particularly if you’re just starting out. This will provide the company with a fast win by allowing it to feature in specific regional search results within a matter of weeks.
When you sign up with Google My Company, Google will give you a postcard with a pin to your business address, which you will use to ‘verify’ your business with Google.
This check informs Google that your company exists in the physical position you mentioned, which means you have a better chance of showing in search results – and on Google Maps – for users looking for a business like yours in the field in which you work.
If you own a SEO company in Dubai, , and someone with a Dubai IP address enters a search term like ‘SEO Company Dubai’ or even ‘SEO Company’ into Google, you might be surprised to find yourself in a higher-than-expected spot in search results (usually as part of the map results, which is placed above the regular text ones).
The bottom line is that Google My Business is a huge part of local SEO, and if your business depends on getting clients in your own city, signing up for this service is critical.
- Increase the loading speed of your website on all devices
After 2010, Google has used site speed as a rating signal; as a result, it is critical to ensure that the site loads as quickly as possible.
This implies that you must
- Reduce the number of HTTPS requests on your site by using scripts sparingly and photos only when they are really useful to your content.
- Make sure the image file sizes are as tiny as possible (you can use image compression tools like Tiny Png to help you compress them with minimal loss of picture quality)
- Make use of quick hosting.
Importance of page speed for mobile devices
It is especially important to ensure that your website loads quickly on mobile devices and that the user experience for those using it on smartphones is as good as possible.
According to studies, 29 percent of smartphone users would turn to another platform if they are dissatisfied with how the site performs; as a result, Google puts a heavy focus on rewarding pages that load easily on mobile devices with higher search rankings.
Another factor to keep in mind is that Google likes mobile pages that are clutter-free, i.e., lack obtrusive popups or ‘interstitials.’
- Identify the right keywords to use in Headings , URLs, meta
It is critical to recognize the best keywords — terms that you want to rate with in search results — for your platform and ensure that they are properly applied to it.
Choosing the Best Keywords
Keyword analysis is needed to determine the right keywords for your website.
This entails obtaining three critical pieces of information
- the keywords that people use to find similar goods or services to yours
- the number of searches conducted on any of them
- how challenging each keyword would be to rank for (this is based on how many existing authoritative sites or pages already perform well in search results for those keywords).
With these three pieces of material, you will normally determine which phrase (or phrases) to refine the content with. This is because you have enough data to identify an SEO “sweet spot” – keywords that are common enough to attract a reasonable amount of traffic but not so popular that many other websites dominate search results for them.
- Create Backlinks
And if you have fantastically well-written page names, meta explanations, and URLs, they are normally ineffective unless you already have ‘backlinks’ pointing to your website.
Backlinks are simply links from other pages to your site, and Google treats them as ‘votes’ for your content.
There are two primary methods for generating backlinks:
- through outreach, in which you invite other website/blog owners to provide access to your material on their blogs.
- by writing high-quality, keyword-rich blog posts about your business niche (if they are Very informative / useful articles about your business niche, they are more likely to draw a related audience, a portion of which would build backlinks to them).
However, avoid using companies that offer to build thousands of low-quality backlinks for you — Google can and will penalize your site if it suspects spammy behavior in this area.
Note that links from higher-quality websites matter more than links from lower-quality websites — for example, if The New York Times links to your page, it would have a greater effect on your site’s rating than a link from an obscure blog site.
- Optimize content for rich snippets
Rich snippets are the newest SEO theme. Google added rich snippets in both smartphone and desktop results, and websites that get a featured snippet or a rich result have higher CTRs and more traffic.
To optimize your content for rich performance, you must do the following:
- You already have a ranking on Google’s first list, so you can focus on link building.
- Use schema markup to provide accurate structured data on your website.
The use of schema markup allows you to explain your content to search engines in a language that they can understand. This is accomplished by using organized data scripts on the websites.
When crawling the web, search engines read the script and have a deeper understanding of the meaning of your posts.
Examine the Google Search Gallery for all of the possible rich features and try to incorporate all of those that are important to your website and content.
- Promote your brand online
Getting seen by other pages and users is one way to improve the website’s popularity in search results. When another website connects to yours, search engines deem this a “poll of confidence,” and their aim is to include highly trustworthy pages in their rankings.
In addition to incoming ties, users discussing the brand in web communities and social media networks are taken into account.
Since links from social media sites (and most forums) do not have a direct impact on your rankings (because they are no follow), they do have an indirect impact.
If Google has enough evidence to justify why this is what users want to see in search results, it will pick up on these cues and boost a website’s rankings.
For example, if you write a post that goes viral on social media, the rankings will rise even higher because search engines recognize it as a piece of content that people enjoy.