Search engine optimisation is no longer the best way to get web traffic. That’s because currently, most users prefer using Artificial Intelligence for information over search engines. So, to increase your online visibility, you must optimise your content for AI. This process of SEO for AI is called Generative Engine Optimisation (GEO).
Most top local SEO companies in Dubai have already incorporated GEO into their SEO practices. The section below discusses various strategies adopted for this purpose.
Focus on Topics Instead of Keywords
Traditional search engines match the exact phrases entered by users when generating search results. AI search engines work differently. They understand intent and can interpret meaning. So, they don’t match keywords when generating answers.
So, instead of focusing on keyword-based optimisation, you should create content that covers a broad subject area. It should be authoritative and must answer a wide array of queries. Comprehensive coverage of a given topic will make your website a source of information users can trust.
Do your research to determine what your target users want. Try to understand the type of query they have. Examples include, “Which one is better?”, “How to do…?”, What is …?”, etc. Creating content based on your findings will allow AI to identify it as the perfect fit for specific user intents.
Create Quality Citation-Worthy Content
You can no longer improve your digital presence with high search engine rankings and backlinks. You can enjoy online prominence only if your content is widely cited. And you can get cited if you have quality content that is worthy of getting a place in the GEO AI overview.
Ensure you update your content regularly. It will force AI to believe that the content is reliable and up to date. Remove all outdated facts and figures and broken links. Those things make content less credible.
Include original data wherever possible. According to statistics obtained during a recent study, you can see AI visibility rise by 30 to 40% if you use original data. Cite research papers and include quotes from experts. Make sure you include the professional titles and qualifications of the experts you cite. Such inclusions prove your expertise on the subject.
AI systems look to derive content blocks. Thus, they prefer to extract content from webpages with clearly defined segments. Even studies have shown that webpages with structured content have 40% higher chances of being used by AI.
Logical Content Structuring Is Mandatory
According to experts representing a top SEO company in Dubai, the reading technique of AI systems is significantly similar to the way humans scan a webpage. Both humans and AI search for hierarchy and structure. You can facilitate the process for both with logical content structuring.
Your content must be arranged to match the HTML hierarchy perfectly. For instance, there should be an H1 title, i.e., the main title of the page. Then include H2 and H3 titles, which are subtitles for subsections. Wherever necessary, include H4 and H6 Titles, which are titles for minor details or a subtopic of a subtitle.
Following the above structure flawlessly will make it easier for AI systems to understand how you have arranged the points. AI models will also be able to identify the most vital areas of the content.
Next, make sure every segment of your content makes sense by itself. In other words, every segment must have a distinct topic and should answer a specific question perfectly. It will make the webpage conducive for AI systems looking to extract content blocks with relevant information. You can make the page more readable for AI models by including tables, FAQs, lists, and bullet points.
Arrange Information in Different Formats
Arranging information in different formats increases the readability of a webpage for AI systems. The section below lists formats you can use to see your content on the GEO AI overview:
Pros & Cons: In this segment, points can be arranged in tables. You can also use bullet points. It will compel AI systems to derive information from your webpage whenever users have questions that demand comparative assessments.
Step-by-Step Instructions: AI models need to answer “how to” queries frequently. Your content can be a part of these answers if you include step-by-step instructions in it.
Lists: AI systems prefer content that offers precise and clear answers. As a result, pages with numbered or bulleted lists attract AI models when they look to extract answers.
Glossary: Glossary features definitions of some technical terms. Content arranged in this format is extracted by AI systems whenever users look for definitions or have questions in the format “What is…?”
Work on Your Backlinking Strategies
If you can manage to get prominent external websites to cite your webpage or link to your content, AI treats it as proof of your expertise and authority. Here, you must ensure that the external website is authoritative and relevant to your niche.
Never pursue every single backlink you get. Trusted local SEO companies in Dubai never prioritise quantity. They always look for quality links. If you fall prey to practices like link farming and manipulation, AI will not treat you as a credible source. Such attempts will cause more harm to your online visibility than good.
Don’t Ignore Technical Optimisation of Your Content
A top SEO company in Dubai will surely do technical optimisation of content to make your GEO campaign successful. That’s because technical optimisation is required to make your content accessible to various AI models.
You cannot get your content cited if you don’t make it accessible to various AI systems. That’s why trusted SEO service providers always appoint experts to look after aspects such as mobile optimisation, page speed, indexing, website security, etc., when optimising content.
One SEO service provider you can trust to use all the above strategies and more to help you enjoy maximum digital visibility and establish your business online is Goldman Dubai SEO Company. They have a dedicated content creation team that knows the nitty-gritty of GEO and SEO. They can help you irrespective of the industry you belong to.
Read more:
The Future of SEO Is AI – Are You Ready?
Core Strategies for Google AI Optimization
Author Bio:
The author of this article is an SEO professional with experience of more than one and a half decades. Currently, he trains juniors in his field to help them learn the newly introduced SEO strategies and complementary techniques like GEO and AEO.