Despite the fact that SEO has the highest ROI of any internet marketing campaign, most ecommerce stores pay little importance. In simple words, they tend to downplay the significance of SEO for their ecommerce websites.
It is a common fact that many ecommerce stores rely on social media or paid ads. No doubt, paid ads and social media marketing are significant. But you need a constant flow of income to get results from these paid campaigns.
On the contrary, SEO requires effort upfront. Once you are able to rank your website, there is no looking back. A large number of ecommerce store owners opt for SEO Company to rank higher. But there are few simple ways with the help of which you can rank your website higher.
Here are some of the essential things to note while ranking your ecommerce store higher. But before delving into the strategies, let’s find out the importance of SEO for your ecommerce store.
What is SEO, and why should you care?
SEO, also known as Search Engine Optimisation, is the scientific way to optimise your website with specific keywords. When your site is highly optimised, it would automatically rank higher in SERPs. Moreover, the visibility of your website would also increase drastically.
Always remember that the primary objective of Google is to rank search results that answer the user’s queries. A reputed SEO Company usually emphasises the following aspects to make your website rank higher.
- They try to reveal the precise answers that your users might be looking for
- Professional SEO agencies emphasise using better images and videos to explain the concepts
- They get people talking about you
- An experienced SEO agency would try to provide a better user experience and intuitive interface in your website
In short, SEO is a combined effort of all the pieces of business. It includes social media, copywriting, networking and web design. So now that you know about ecommerce SEO let’s take a glance at the strategies.
Unarguably, the primary step to optimise your website is keyword research. Well, you should forget keywords that are too generic and think of intelligent combinations of words. For ecommerce websites, the keyword research transcends beyond search volume.
We all know that the buying cycle in the ecommerce industry is complex. So it would be best if you target different keywords in different buying cycles. Note that your customers usually go through five stages before implementing a purchase.
So as you can see, it would be best if you used different keywords tactfully. Here are the five stages that users go through while buying from you.
In this stage, the user is still not ready to buy from you. But you can persuade the user to purchase from you with relevant keywords.
This is the stage where the user compares products available at your store with that of your competitor’s. Try to include research-oriented keywords in your site’s categories.
Using relevant keywords would help searchers proceed with their buying decision.
This is the stage where you should use keywords in your product pages. Go for the long-tail keywords as they help in proper optimisation.
Note that organic search loses its importance in this stage. Try to reach your users with emails, PPC and social media.
Never Ignore On-Page Optimisation
Well, you should never deny the importance of on-page optimisation of an ecommerce website. With on-page optimisation, you would be able to save time on optimising other product pages. Usually, an ecommerce website comprises limited category pages.
But there are thousands of product pages which you need to take care of for proper optimisation. Things usually get trickier when the context is about product pages. At times, it is a bit difficult to create titles and descriptions for each product page. A professional SEO agency would help you to optimise the product pages of your ecommerce website.
Know about your Target Audience and Industry
If you want to create a strong ecommerce SEO strategy, you should be aware of your industry. Comprehending your industry and the target audience allows you to implement better research. Also, you would be able to execute better marketing strategies.
Designing a buyer persona is one of the simplest methods to know about your target audiences. A buyer persona usually highlights the psychographic and demographic details of your audiences. And when you are aware of these details, you would be able to identify the relevant keywords.
Deploy On-Page SEO for Ecommerce Product Pages
No doubt, your category pages should have proper rankings so that SERPs can display them. Moreover, if someone finds them in search results, they can instantly access all your products. However, you should be aware of the ways to put the primary keyword in proper places.
For instance, it is vital to put a primary keyword in the URL. You can also put one in the title or the H1 tag. But when the context is about putting them in the body, things go awry. Most product pages don’t have content that is wrong.
Ensure that you have 300 words of content in the category pages where you can place the primary keyword.
Let’s hope that you are aware of the ways to optimise your ecommerce store. Seek expert help if you want to save time and efforts.