Google has taken us through a really wild ride since 2020 and there are a lot of predictions making rounds about what could happen in 2023. Last year, the industry experienced the last impact of the pandemic. SEO experts have analysed user behaviour; users’ interaction with content, websites and brands as a whole has become the main focus.
Predictions For 2023:
- Content Creation In Different Formats
People consume information in lots of ways: audio, video or text, and sometimes all three together. Search engine algorithms are improving to reflect this experience for users. The algorithms will not look at web pages as a single piece of text as before. Google will look at all the ways users consume information. For example, text, images, videos, infographics, and charts that create a piece of content.
We may witness the rise of visual search – particularly in image-heavy industries like tourism and e-commerce.
- Continuous Implementation Of The Quality Content
Google will be more insightful in considering quality this year. It will continue to encourage relevant, explanatory content on topics. It will stop content creation just to appease the search engines.
The importance of high-quality content will increase considerably. Google is continuously implementing great digital marketing strategies to ensure all content published and shared is of high quality and meets user requirements. The helpful content updates of 2022 strengthen this even further.
- More Holistic Approaches To SEO
All the above points need more holistic approaches to SEO. We predict that 2023 will be the year that will see a more rounded marketing strategy. People who can take a step back and get the bigger picture, analyse keyword intent, consider user experience and provide good quality, news-worthy content that can naturally increase social engagement will all need to work together to provide a quality, useful response to search queries in the coming year.
Brands are going to require agencies who can work integrally with digital marketing and SEO services to brainstorm with PPC.
- Websites Ranking Will Fluctuate
We believe that next year the top 3 spots for a lot of industries would be unstably fluctuating.
SEO experts can argue that Google’s AI might just be trying to test whether the lower-ranking websites would get better ranking on search results.
- Artificial Intelligence
Google is taking huge steps to make sure it is the human user that is kept at the heart of all this activity. However, artificial intelligence will impact the way SEO can provide quality to users in an efficient way. This will add new ways so that SEO can be assessed smartly. Users may expect new tools that can replicate algorithms, do analytical predictions and track further human behaviour to strategically put naturally written content for the human brain.
- Less Organic Results, More Sponsored Ads
We have already seen Google narrow down the organic search results quite often. It used to be numerous across the board but we are not getting that many organic results for some search terms. Some keywords would only be able to bring out as few as 5 organic search results. The reason behind this may be a very feasible change is that Google is getting better and better at understanding the user’s intention.
If this happens it would be way easier for any search engine to serve you what you are really looking for in a better and faster way. So in future, we would not even need 10 results to choose from on the first page. The precision of the search engine results will make them more accurate and significant for the users, saving them a lot of time.
The Bottom Line
All in all – as the prediction goes- it is going to be another huge year for SEO where agencies and marketers have to be proactive, and precise and continue to put people at the centre of their well-put SEO strategies. Whereas most predictions have so much to do with algorithms, at the end of the day, it is the content material and quality you create and the expertise you present to your prospects.
Therefore, make sure you are in a position to successfully monitor it in 2023.
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